Meta Ads that convert.
We build full ecosystems on Facebook & Instagram: Conversions, Advantage+ Shopping, Leads, Traffic, and Remarketing across funnels. We implement Pixel + CAPI with correct event mapping (ViewContent, AddToCart, InitiateCheckout, Lead, Purchase) and Aggregated Event Measurement for iOS 14.5+. We continuously test audiences (Custom, Lookalike, interest layering) and creatives (UGC, Reels, carousels, static). We optimize weekly for lower CPA or higher ROAS, with a live dashboard and transparent reports.
Essential Meta
Base package
efficient start- 1–2 campaigns: Conversions / Leads + Remarketing
- Pixel + CAPI via GTM (where possible) + deduplication
- 1–2 ad sets, 2–4 ads (image/video)
- Exclusions, frequency & placements optimized
- Weekly optimization & monthly report
- Recommended: ad budget €500–€1,500/month
one-time setup: €250
Growth Meta
Standard package
controlled scaling- Funnel-based structure: Prospecting (A+ Shopping / Interests / LAL) + Retargeting
- Audience library: Custom, LAL 1–5%, warm/cold
- Monthly creative lab (UGC, Reels, carousels, static)
- A/B experiments: hooks, thumb-stop, copy, CTA, formats
- 2×/week optimization + Looker Studio dashboard
- Brand safety, blocklists & frequency caps
- Recommended: ad budget €1,500–€5,000/month
setup included
Premium Meta
Enterprise package
performance-driven- Multi-campaign architecture: A+ Shopping, Conversions, Reels-only, Advantage+ App (where applicable)
- Advanced segmentations & DPA (e-commerce catalog) with optimized feed
- Bid strategies: Lowest Cost / Cost Cap with guardrails
- Server-side CAPI & event deduplication + configured AEM
- UGC at scale + weekly creative iterations (series)
- Weekly business review & testing roadmap
- Recommended: ad budget €5,000+/month
setup included
What you get
Strong audiences, scroll-stopping creatives, robust tracking.
We combine three pillars: audience × message × measurement. We sculpt audiences, iterate creatives on 3–5 variables (hook, visual, social proof, offer, CTA), and measure events correctly for fast decisions.
- Custom & Lookalike Audiences (1–10%)
- Advantage+ Shopping/Ecom + DPA
- Reels/Stories-first, thumb-stop optimization
- Brand safety, blocklists, frequency caps
- Clear reporting on CPA, ROAS, LTV
- CAPI, AEM for iOS 14.5+, deduplication
- A/B testing for copy, hooks, formats
- Dedicated landing pages & quick CRO
- CRM integration for quality scoring & revenue tracking
01 — Specifications
Tooling: Meta Ads Manager, Events Manager, GA4, GTM, Looker Studio, Catalog Manager (DPA), AEM.
We implement Pixel + CAPI, map events, configure AEM prioritization, set standardized UTMs, and audit placements and frequency. We maintain a testing backlog with impact & effort scores for proper prioritization.
Extend when you need — no lock-ins.
- UGC creative series with weekly iterations
- DPA & optimized feed (titles, categories, attributes)
- CRM integration for revenue & lead quality
From €500/month for initial learning. For efficient scaling, the optimal range is often €1,500–€5,000/month depending on the industry.
No. The fee covers strategy, setup, optimizations, and reporting. The ad budget is paid directly to Meta from your Business Manager account.
We can work in the existing account (audit + refactor where needed) or start greenfield. All changes are documented.
Yes, as an add-on. In Growth/Premium we include a monthly asset cycle and guidelines for in-house UGC.
For lead-gen: CPA; for e-commerce: ROAS. With CRM integrated, we can also track CAC/LTV and optimize for value.
